When Less is More

In an interesting example of corporate philanthropy Levi Strauss has teamed up with Water.org (and celebrity spokesperson Matt Damon) to raise awareness of the one billion people in the world who do not have access to clean water and Levi’s own manufacturing enhancements aimed at saving water. The Go Water < Less campaign is an effort to “give to others what we take for granted” and may result in three positive outcomes for Levi’s: sustainability of the company’s reputation for corporate social responsibility, enhancement of employee pride, and most importantly, the chance to make a difference for those who suffer from lack of access to this most basic resource.